Nice to meet you
Totally Red is a Dutch fashion brand that was founded in 2020 and originates from the desire to make a positive contribution to the sustainability of our world. Clothing is not just a practical object, but can also be a form of expression that reflects who you are as a person. This form of expression is at the core of Totally Red. We embrace the idea of a sustainable and fair future and understand that we can only achieve this goal through collective efforts as humanity. We dream of a future in which young, forward-thinking people come together to gradually create a more sustainable and fair world, piece per piece
Totally Red
Ever wondered why we're called Totally Red? Well, it's not just a random name we picked out of a hat! We chose it because it totally fits our mission. 'Totally' represents the whole picture – the whole world. And 'Red' is more than just a color. It's seen as the color of alarm and danger, but also strength and determination. This is what Totally Red stands for.
Mission
Totally Red is on a mission to capture the hearts and minds of young, passionate people through stylish and sustainable fashion. By creating innovative, environmentally friendly clothing, being transparant, and supporting social initiatives, we aim to inspire a generation that believes in the power of responsible choices and making a positive impact on the world.
Transparancy
The term "greenwashing" is becoming more and more common these days. Greenwashing is when organisations invest more time and money in their sustainable commitments than actually achieving them. Every organisation that makes these sustainable commitments also claims to be against greenwashing (which we basically do here). This is why Totally Red does things a little differently. We will share everything with you as transparently as possible. Our choices in fabrics, shipping and everything else that occurs in our adventure.
Our goal
Our ideal before and after picture when we start working together
Before
After